I built Juniper Square's brand design system in Figma — color, spacing, and typography tokens and styles. It became the foundation for both the JSQ Claude plugin and our brand system in Claude Design.
I built Juniper Square's brand design system in Figma — color, spacing, and typography tokens and styles. Because slide presentations are such a common medium at the company, I split it into two variable systems: one tuned for web, one for slide-deck design.
Alongside the Figma work, I wrote the specs the system needs to travel: JSON files for slide-deck specifications, and Markdown guidelines for usage, voice, and tone.
I turned the system into a Claude plugin with a set of skills the team can call directly — published in our organization plugins in Claude.
The same foundations also power our brand system inside Claude Design. I keep developing it — building social-asset and web components and bringing them into Claude Design.
One brand system, in two places it's actually used — a published Claude plugin and our Claude Design brand system — so people and AI start on-brand by default.
